IBAC awareness campaign calls on Victorians to help prevent corruption

IBAC calls on all Victorians to realise the pivotal role they can play in preventing public sector corruption in a new campaign running throughout June.

The Yes, it’s corruption. Yes, I can do something about it campaign promotes understanding and reporting of public sector corruption and encourages Victorians to take action.

The campaign was developed in response to IBAC research that indicated most Victorians don’t know what to do about corruption if they encounter it, even when they know what corruption is. The research also found that Victorians feared victimisation if they did make a report.

The initiative aligns with our legislated objectives to prevent public sector corrupt conduct and educate the general community, and Victorian public sector, about the detrimental effects of corruption. It also aligns will our vision to create a Victorian public sector that actively resists corruption.

Initial evaluation of the campaign shows a significant increase in community engagement as measured by an increase in the number of calls to IBAC and visits to IBAC’s website.

The campaign includes advertisements on radio, in metropolitan and regional newspapers, digital media and public sector lift buildings, and concludes at the end of June.

A number of communication resources are also available on the IBAC website, including:

  • videos and images to share on internal and external communication channels
  • posters that can be printed and placed in workplaces.

Please support this initiative, and help raise awareness about corruption and how to report it, by sharing a link to the campaign: ibac.vic.gov.au/yesitscorruption.